Key Trends Shaping the Global Contact Center as a Service (CCaaS) Market in 2026 and Beyond
QKS Group’s Contact Center as a Service (CCaaS) market delivers an in-depth evaluation of the global CCaaS landscape, highlighting emerging technologies, key market trends, and future growth opportunities. The study is designed to provide actionable intelligence for technology vendors seeking to refine their go-to-market and growth strategies, while also enabling enterprises to effectively evaluate vendor capabilities, competitive differentiation, and overall market positioning. A core component of the research is the detailed competitive assessment powered by QKS Group’s proprietary SPARK Matrix. This framework benchmarks and positions leading CCaaS vendors based on technology excellence and customer impact, offering a clear and data-driven view of vendor performance on a global scale. The SPARK Matrix evaluation covers prominent CCaaS providers including 8x8, Avaya, AWS, Cisco, Content Guru, C-Zentrix, Enghouse Interactive, Exotel, Five9, Genesys, NiCE, Odigo, Puzzel, Spri...