Vendor Advisory Is Broken: Building a Better Advisory Model That Actually Works
Moving beyond rankings, buzzwords and broken promises – QKS Group’s upcoming SPARK Plus is built to redefine & facilitate the new advisory. For years, technology vendors have relied on analyst and advisory firms to help them navigate complex markets, sharpen positioning, and drive growth. But increasingly, that trust is being tested. The advisory model many vendors have leaned on is no longer fit for purpose and in some cases, it's actively holding them back. QKS Group , believes in the sheer reality that the promise of vendor advisory has been broken and it's time to rebuild it from the ground up. The Harsh Truth: Insight Is Rare, Advice Is Generic Today’s technology vendors face unprecedented challenges: saturated markets, sceptical buyers, prolonged sales cycles, and the pressure to continuously reinvent. The demand for credible, actionable insight has never been higher. Yet many vendors find themselves paying for advice that feels vague, templated, and disc...