Shamitablogs

  QKS Group’s Digital Marketing Analytics (DMA) platforms have undergone a remarkable transformation to address the evolving demands of organizations aiming to strengthen their online marketing strategies for sustainable growth. Originally limited to basic web traffic tracking, these platforms have expanded their capabilities to cover multiple digital channels, reflecting changing customer expectations, technological progress, and shifting business priorities. The growing influence of social media led to an increased emphasis on engagement metrics—such as likes, shares, and comments—on platforms like Facebook and Twitter. As marketing channels multiplied, DMA platforms advanced by integrating cross-channel data and leveraging sophisticated techniques like predictive analytics, attribution modeling, and customer segmentation. These enhancements enable organizations to gain deeper insights, optimize strategies, and make more informed marketing decisions. Looking ahead, Digital M...

  QKS Group’s market research on Customer Loyalty Solutions (CLS) provides an in-depth analysis of the global landscape, focusing on emerging technology trends, market dynamics, and future growth opportunities. The study delivers valuable strategic insights to technology providers seeking to enhance their market positioning and growth strategies, while also helping enterprises evaluate vendor capabilities, competitive strengths, and differentiation. This research features a comprehensive competitive assessment and vendor analysis using the proprietary SPARK Matrix™, which evaluates and ranks leading global CLS vendors based on their technological excellence and customer impact. Key vendors analyzed in this report include Annex Cloud, Antavo, Bond Brand Loyalty, Capillary Technologies, Clutch, Comarch, Eagle Eye Solutions, Ebbo, Epsilon, Kobie, Merkle, Punchh, Salesforce, SessionM, Yotpo, and Zinrelo. According to Analyst at QKS Group, “ Customer Loyalty Solutions play a pivot...

  QKS Group’s defines Retail Product Lifecycle Management (RPLM) as “a comprehensive solution-driven process that enables retailers to collaborate effectively and manage product development information. This approach allows organizations to optimize resources, ensure product quality, and maintain compliance across the entire product lifecycle. RPLM solutions support every stage of the retail product journey—including ideation, planning, design, development, sourcing, manufacturing, distribution, and end-of-life management.” The organization’s RPLM market research delivers an in-depth global analysis of leading solution providers. This research evaluates vendors based on product features, functionalities, and competitive differentiators, offering a clear view of the competitive landscape. It helps technology vendors gain market insights and build strategic, growth-focused roadmaps. According to Analyst at QKS Group’s, “ Retail Product Lifecycle Management solutions have become...

  QKS Group’s market research on Omnichannel Order Management Systems (OMS) delivers an in-depth analysis of the global market landscape, emphasizing technological advancements, evolving trends, and future growth opportunities. This research provides strategic insights that help technology vendors strengthen their market strategies and enable enterprises to evaluate vendor capabilities, competitive differentiation, and overall market positioning effectively. The study features a comprehensive competitive assessment and vendor evaluation using the proprietary SPARK Matrix framework. This framework evaluates and ranks leading Omnichannel OMS vendors based on their market presence, global impact, and innovation capabilities. Key vendors assessed include Aptos, Blue Yonder, Deck Commerce, Deposco, Fluent Commerce, IBM, Infios (Körber), Kibo Commerce, Manhattan Associates, OneStock, Oracle, Orckestra, Radial, Salesforce, Softeon, Tecsys, Vinculum, and KBRW. According to Analyst at ...

  QKS Group’s Enterprise Architecture (EA) Tools market research provides an in-depth assessment of the global landscape, highlighting key technology developments, market trends, and future outlook. This research delivers strategic insights to help technology vendors better understand the evolving market, refine their growth strategies, and strengthen their competitive positioning. It also enables users to evaluate vendor capabilities, differentiation, and market standing more effectively. The study features a comprehensive competitive landscape and vendor assessment using the proprietary SPARK Matrix™ framework, which evaluates and ranks leading EA tool providers with a global presence. Vendors analyzed in this report include Adaptive, Ardoq, Avolution, Bee360, Bizzdesign, BOC Group, Enterprise Architecture Solutions, erwin by Quest, Orbus Software, QualiWare, SAP LeanIX, UNICOM Global, and ValueBlue. According to Analyst at QKS Group, “ Enterprise Architecture (EA) Tools ar...

  QKS Group’s Strategic Sourcing Applications (SSA) serve as a comprehensive framework designed to manage and streamline the entire procurement lifecycle — encompassing requisitioning, purchasing, payment processing, and financial accounting for goods and services. These systems seamlessly integrate with multiple cross-functional departments such as purchasing, inventory, accounts payable, and finance, providing organizations with a unified view of procurement operations. This integration enhances operational efficiency, strengthens supplier communication, and improves relationship management. QKS Group’s market research on Strategic Sourcing Applications presents an in-depth global analysis of key market vendors. The study covers product features, functional capabilities, and competitive differentiators, offering valuable insights into the overall market landscape. It equips technology vendors with strategic intelligence to better understand market dynamics and develop effectiv...

  QKS Group’s Source-to-Pay (S2P) market research provides an in-depth evaluation of the global market, highlighting both short-term and long-term growth opportunities, key trends, and future outlook. The study offers valuable strategic insights that enable service vendors to better understand the current market landscape, strengthen their growth strategies, and help users assess vendors’ capabilities, competitive differentiation, and positioning. The report features a comprehensive competitive landscape and vendor assessment through QKS Group’s proprietary SPARK Matrix™ framework. This analysis ranks and positions leading S2P vendors based on their technological excellence and customer impact on a global scale. The vendors evaluated in the SPARK Matrix include Coupa Software, Elcom, Esker, GEP, Ivalua, JAGGAER, Medius, Oracle Corporation, Proactis, SAP Business Network, SOVRA, and Zycus. QKS Group underscores that a modern Source-to-Pay (S2P) solution should integrate colla...

  QKS Group defines the Retail Execution Platform (REP) as a centralized, integrated solution designed to help retailers efficiently plan, monitor, and execute key in-store activities such as product placement, inventory management, and promotional operations for consumer-packaged goods (CPG). The platform streamlines and optimizes various retail execution processes, driving operational excellence and improved business outcomes. Retail execution platforms significantly enhance retail operations by automating manual processes, thereby reducing administrative workload and improving overall productivity. This automation enables staff to focus more on delivering superior customer experiences. REP solutions also provide real-time visibility into store activities, helping retailers track performance, identify inefficiencies, and implement timely corrective actions. As a result, organizations achieve better operational efficiency, fewer errors, and improved overall performance. QKS G...

  QKS Group’s Workforce Engagement Management (WEM) market research provides an in-depth assessment of the global market, covering emerging technology trends, evolving market dynamics, and the future outlook. The study delivers strategic insights that help technology vendors understand the current competitive landscape and shape their growth strategies, while enabling enterprises to evaluate vendors’ capabilities, differentiation, and market positioning. A core highlight of the research is the proprietary SPARK Matrix™ analysis, which offers a detailed competitive assessment and vendor evaluation. The SPARK Matrix ranks and positions leading Workforce Engagement Management providers with a global footprint, including vendors such as Aspect, Calabrio, Centrical, Eleveo, Enghouse Interactive, Five9, Genesys, NICE, Peopleware (formerly Injixo), Verint, and Zendesk. According to Analyst at QKS Group, “ Workforce Engagement Management has become a strategic priority for organizati...

  QKS Group’s market research on Unified Retail Commerce Platforms (URCP) presents an in-depth assessment of the global landscape, covering emerging technologies, evolving market trends, and future outlook. The study delivers valuable strategic insights—helping technology vendors refine their growth strategies and enabling enterprises to evaluate vendors’ capabilities, differentiation, and overall market positioning. A core component of the research is the SPARK Matrix analysis, QKS Group’s proprietary framework for evaluating competition. This benchmark ranks and positions the leading Unified Retail Commerce Platform providers with global influence. The analysis includes vendors such as Aptos, Cegid, comerzzia, E3 Retail, Enactor, ETP Group, Extenda Retail, Flooid, Fujitsu, Jumpmind, LS Retail, Manhattan Associates, Microsoft, NCR Voyix, NewStore, OneView Commerce, Oracle, Orisha Commerce, Planet, Retail Pro, Salesforce, SAP, and Sitoo. According to Analyst at QKS Group, “The...