Reducing Identity-Based Attacks: The Role of Risk-Based Authentication
Risk-Based
Authentication (RBA), also referred to as Adaptive Authentication, employs
a potent authentication process that relies on a predefined set of criteria to
assess the risk associated with each transaction. This assessment considers
various factors including IP address, browser details, geographical location,
user role, behavior patterns, device type, time of day, consecutive login
failures, among others, to grant access. RBA solutions provide robust
authentication measures aimed at gauging the level of risk and potential for
fraudulent activities.
These solutions compute a composite risk score for
each user login and tailor the authentication requirements accordingly.
Depending on the assigned risk score, the system determines the appropriate
level of authentication needed. RBA solutions feature adaptive multi-factor
authentication (MFA), enforcing stringent authentication steps for users with
high-risk scores while offering a smoother authentication process for low-risk
users, ensuring a seamless experience for trusted users.
Key inquiries addressed by this study include:
·
What is the growth trajectory of the Risk-Based
Authentication market?
·
What factors are driving or hindering market growth on
a global scale?
·
Which industries present significant growth prospects
during the forecast period?
·
Which regions globally are poised to experience
substantial growth in the Risk-Based Authentication market?
·
Which customer segments exhibit the highest growth
potential for adopting Risk-Based Authentication solutions?
Strategic Market Direction:
Vendors within the Risk-Based
Authentication market are continuously refining their solutions and
prioritizing passwordless authentication to enhance the customer journey while
maintaining security standards. Additionally, there is a focus on leveraging
behavioral biometrics for real-time monitoring of suspicious activities.
Leading vendors are investing in product innovation,
fostering robust partner networks, expanding deployment options, enhancing data
visualization capabilities, streamlining policy automation, and bolstering
dashboard and analytics features.
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