The Future of Customer Experience: Integrating Voice of the Customer Platforms with Emerging Technologies
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Quadrant Knowledge Solutions defines a Voice of the Customer (VoC) platform as an integrated and comprehensive solution that collects customer feedback whether direct, indirect, or inferred across various data sources in a multichannel environment. This platform offers customer insights for analysis and operationalizes these insights to enhance customer experiences. When effectively executed, VoC tools provide a robust framework for improving customer experiences through detailed analysis of customer feedback. Enhancements in AI/ML capabilities are driving contextual and hyper-personalized engagements, improving data analysis capabilities and capturing VoC feedback from various channels beyond direct surveys. Modern VoC platforms now include speech analytics that use AI technology to extract critical customer experience (CX) insights and facilitate intelligent actions based on recorded customer calls. Another trend is the increasing focus on targeted surveys and personalized...