The Role of Voice of Customer (VoC) in Enhancing Customer Experience (CX) Strategies
QKS Group
Highlights Modest Growth Projections for the U.S. Voice
of Customer (VoC) Market by 2028.
The Voice of
Customer (VoC) platform market in the United States is anticipated to maintain
a below-average growth rate through 2028. Advancements in artificial
intelligence (AI) and machine learning (ML) are expected to play a pivotal role
in revitalizing interest, delivering enhanced tools for analyzing customer
feedback and generating deeper insights.
Furthermore,
the increasing focus on data privacy and regulatory compliance is likely to
drive the evolution of more secure and compliant VoC solutions. While rapid
growth is unlikely, incremental advancements and improvements in existing
platforms will ensure steady progress. Businesses will continue utilizing VoC
insights to refine strategies and sustain a competitive edge in this mature
market landscape.
Key
Questions Addressed in This Study:
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What
are the current and future competitive dynamics in the U.S. VoC market?
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How
will the competitive landscape evolve in the U.S. VoC market by 2028?
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How
will vendors position themselves across different customer segments, from SMBs
to large enterprises, by 2028?
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What
are the comparative offerings of cloud-based versus on-premises VoC solutions
in the U.S. market by 2028?
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What
are the relative strengths and challenges of vendors operating in the U.S. VoC
market?
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What
market forecast is held by major industries within this sector?
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What
competitive factors will influence the market positioning of various vendors?
Strategic
Market Insights
QKS Group defines
an integrated and comprehensive Voice
of Customer (VoC) solution as one that gathers customer feedback
(direct, indirect, and inferred) across multiple data sources in a multichannel
environment. These tools provide actionable customer insights and
operationalize customer experience insights to create a robust framework for
improving customer experiences through detailed feedback analysis.
Vendors
covered in this Study:
Alchemer,
Alida, Concentrix, CustomerGauge, Eloquant, Forsta, InMoment, Medallia, NICE,
Pisano, Qualtrics, QuestionPro, SandSIV, SMG, Sprinklr, SurveyMonkey,
SurveySparrow, Tivian, Upland Software, Verint, and Zoho.
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