How to Choose the Right Unified Retail Commerce Platform for Your Business
QKS Group Reports Unified
Retail Commerce Platform Market in Western Europe to Grow at a CAGR of
16.5% by 2028.
The Unified Retail Commerce Platform (URCP) market in
Western Europe is witnessing significant growth, projected to register a
compound annual growth rate (CAGR) by 2028. According to new insights from QKS
Group. This expansion is being fueled by several critical drivers, including
the integration of sales channels—such as online, offline, and mobile—into a
cohesive customer journey, increased cloud adoption, evolving regulatory
frameworks, and the rising demand for personalization.
The digital transformation accelerated by the COVID-19
pandemic has prompted businesses to adopt omnichannel strategies at an
unprecedented pace. Organizations are increasingly seeking platforms that can
consolidate customer data from multiple touchpoints to enable personalized
marketing and enhanced customer service. With mobile usage at an all-time high
in Western Europe, there is a strong market opportunity for platforms designed
to serve mobile-first and mobile-only consumers.
Key Questions Addressed in This Study:
What is the current landscape and future outlook for
competition in the Unified Retail Commerce Platform market in Western Europe?
What will drive competitive dynamics in this market
through 2028?
How will vendors position their offerings across customer
segments, from SMBs to large enterprises, in the coming years?
What is the expected shift in vendor strategies between
cloud-based and on-premises solutions by 2028?
What are the strengths and challenges faced by key
vendors in this regional market?
What is the market outlook across various industries, and
which competitive factors will shape vendor positioning?
Strategic Market Insights
QKS Group defines a Unified
Retail Commerce Platform as "a solution that enables retail
organizations to synchronize product, inventory, order, and customer data
across all channels, delivering a seamless and tailored customer experience. It
bridges back-end operations with front-end interactions to ensure consistency
across all retail touchpoints. The platform supports real-time data sharing
between channels to provide a unified shopping experience."
Vendors covered in this Study:
Aptos, Cegid, Comerzzia, Enactor, Extenda Retail, Flooid,
Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR VOYIX, NewStore,
OneView Commerce, Oracle, Planet (formerly Proximis), Salesforce, SAP, and
Sitoo.
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