How to Choose the Right Unified Retail Commerce Platform for Your Business

 


QKS Group Reports Unified Retail Commerce Platform Market in Western Europe to Grow at a CAGR of 16.5% by 2028.

The Unified Retail Commerce Platform (URCP) market in Western Europe is witnessing significant growth, projected to register a compound annual growth rate (CAGR) by 2028. According to new insights from QKS Group. This expansion is being fueled by several critical drivers, including the integration of sales channels—such as online, offline, and mobile—into a cohesive customer journey, increased cloud adoption, evolving regulatory frameworks, and the rising demand for personalization.

The digital transformation accelerated by the COVID-19 pandemic has prompted businesses to adopt omnichannel strategies at an unprecedented pace. Organizations are increasingly seeking platforms that can consolidate customer data from multiple touchpoints to enable personalized marketing and enhanced customer service. With mobile usage at an all-time high in Western Europe, there is a strong market opportunity for platforms designed to serve mobile-first and mobile-only consumers.

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Key Questions Addressed in This Study:

What is the current landscape and future outlook for competition in the Unified Retail Commerce Platform market in Western Europe?

What will drive competitive dynamics in this market through 2028?

How will vendors position their offerings across customer segments, from SMBs to large enterprises, in the coming years?

What is the expected shift in vendor strategies between cloud-based and on-premises solutions by 2028?

What are the strengths and challenges faced by key vendors in this regional market?

What is the market outlook across various industries, and which competitive factors will shape vendor positioning?

Strategic Market Insights

QKS Group defines a Unified Retail Commerce Platform as "a solution that enables retail organizations to synchronize product, inventory, order, and customer data across all channels, delivering a seamless and tailored customer experience. It bridges back-end operations with front-end interactions to ensure consistency across all retail touchpoints. The platform supports real-time data sharing between channels to provide a unified shopping experience."

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Vendors covered in this Study:

Aptos, Cegid, Comerzzia, Enactor, Extenda Retail, Flooid, Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR VOYIX, NewStore, OneView Commerce, Oracle, Planet (formerly Proximis), Salesforce, SAP, and Sitoo.

Also Read:

https://qksgroup.com/market-research/market-forecast-unified-retail-commerce-platform-2024-2028-usa-4536

 

https://qksgroup.com/market-research/market-forecast-unified-retail-commerce-platform-2024-2028-middle-east-and-africa-4535

 

https://qksgroup.com/market-research/market-forecast-unified-retail-commerce-platform-2024-2028-canada-4530

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