The Rise of Omnichannel Order Management Systems in Western Europe: Growth, Drivers & Outlook
QKS Group Reports that the Omnichannel
Order Management System Market
in Western Europe is Set to Grow at a CAGR of 11.90% by 2028
Western Europe emerges as a thriving market for
omnichannel order management systems, fueled by its advanced digital landscape
and rising consumer demand for frictionless shopping experiences. Organizations
across industries are actively adopting these systems to integrate sales
channels, enhance inventory control, and deliver tailored customer
interactions. The region’s well-established technological ecosystem and
commitment to innovation have significantly accelerated the adoption of
omnichannel solutions. This strong market growth underlines the critical role
of digital transformation and strategic cohesion in driving business success in
the region.
This study aims to answer the following key
questions:
What is the current competitive landscape and future
outlook for the Omnichannel OMS market in Western Europe?
What competitive trends will shape the Western European
Omnichannel OMS market by 2028?
How will vendors position themselves across different
customer segments, from SMBs to large enterprises?
What will be the market share split between cloud-based
and on-premises OMS solutions in Western Europe by 2028?
What are the strengths and challenges of the key vendors
operating in the Western European market?
How are various industries contributing to market growth,
and what factors influence vendor positioning?
Strategic Market Insights
QKS Group defines an Omnichannel
Order Management System (OMS) as “a software platform that
enables retailers and e-commerce businesses to manage, streamline, and
orchestrate orders across multiple sales channels, such as online marketplaces,
brick-and-mortar stores, and mobile applications. An omnichannel OMS performs
order routing and offers integrated visibility of enterprise inventory across
warehouses, distribution centers, stores, and transit points, facilitating
streamlined order fulfillment. An omnichannel OMS seamlessly coordinates and
optimizes various aspects of inventory management, order processing, and
customer interactions across multiple channels to achieve efficient and
customer-centric order fulfillment.”
Vendors Covered:
Aptos, Blue Yonder, Deck Commerce, Deposco, enVista,
Fluent Commerce, IBM, Keros Digital, Kibo, Manhattan Associates, Mi9 Retail,
OneStock, OneView Commerce, Oracle, Orckestra (mdf commerce), Planet
(Proximis), Pulse Commerce, Radial, Salesforce, Softeon, Symphony RetailAI,
Tecsys, Unicommerce, and Vinculum Group.
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