How Unified Retail Commerce Platforms Enhance Customer Experience Across Channels
QKS Group Projects that the Unified
Retail Commerce Platform Market in the USA will Grow at a CAGR of 17.5%
by 2028
The Unified Retail Commerce Platform market in the USA is
anticipated to witness substantial growth in the coming years. The rising
integration of IoT devices in retail environments — including physical stores,
warehouses, and supply chains — is transforming how real-time data is collected
and utilized. These platforms are expected to leverage IoT technologies to
drive smarter inventory management, automate stock replenishment, and boost
overall operational efficiency.
An increasing number of retailers are turning to unified
commerce platforms to streamline operations, enhance inventory visibility, and
elevate customer engagement. The market landscape is expected to become more
competitive, with both global technology providers and regional vendors
offering solutions customized to the specific needs of businesses operating in
the USA.
Key Questions Addressed in this Research:
What is the current competitive landscape, and how is it
expected to evolve for Unified Retail Commerce Platforms in the USA?
What will be the primary competitive dynamics shaping the US
Unified Retail Commerce Platform market by 2028?
How will different vendors position their offerings for
various customer segments, including small and medium businesses (SMBs) and
large enterprises?
How will vendor strategies differ between cloud-based and
on-premises solutions in the USA market by 2028?
What are the key strengths and challenges faced by vendors
operating in the US Unified Retail Commerce Platform market?
What market opportunities exist across industries, and what
competitive factors will influence vendor positioning?
Strategic Market Insights
QKS group defines Unified
Retail Commerce Platforms (URCPs) as solutions designed to integrate
product, inventory, order, and customer data across all retail channels to
deliver a seamless and personalized Customer Experience (CX). These platforms
bridge back-end retail operations with front-end customer interactions,
ensuring consistency across all touchpoints. Real-time synchronization of
product availability, inventory status, orders, and customer information across
channels enables retailers to provide a truly unified and connected experience
to their customers.
Vendors covered in this Study:
Aptos, Cegid, Comerzzia, Enactor, Extenda Retail, Flooid,
Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR VOYIX, NewStore,
OneView Commerce, Oracle, Planet (formerly Proximis), Salesforce, SAP, and
Sitoo.
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