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Showing posts from July, 2025

Choosing the Right B2B Marketing Automation Platform? Let SPARK Plus™ Guide You

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  Marketing is a ton of work! You have multiple campaigns to manage across several channels, and each of those campaigns has various duties and subtasks. That is why B2B marketing automation software was created in the first place. A strong marketing automation platform enhances customer experience, frees up your team's time, improves data quality and decision-making, facilitates lead creation and nurturing, and enables you to make better use of your resources. Businesses are no longer seeking tools; they want solutions tailored to their individual goals, geographies, and sectors. This is where SPARK Plus™ , QKS Group's platform for real analyst insights and unfiltered comparisons, comes into the picture. Why SPARK Plus™ Came to Market? Tech advisory has long relied on outdated models, static quadrants, generic rankings, and high-level analysis that fail to reflect the fast-moving, highly contextual nature of modern enterprise technology. As industries evolved, buyer nee...

Trade Surveillance and Monitoring in Japan: Market Outlook to 2028

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  QKS Group Reports Slower Growth in Japan’s Trade Surveillance and Monitoring Market through 2028. QKS Group projects that Japan’s Trade Surveillance and Monitoring market will grow at a CAGR below the global average through 2028. While Japan boasts a well-established financial sector and strict regulatory standards, the market’s growth is hindered by outdated infrastructure and slower adoption of modern surveillance technologies compared to other regions. Nevertheless, there is an increasing awareness of the importance of enhancing surveillance systems to combat market abuse and uphold regulatory compliance. As a result, financial institutions in Japan are gradually investing in real-time monitoring tools and advanced analytics to improve trade surveillance capabilities. Download Sample Report Here Key Questions Addressed in This Study: What is the competitive landscape of the Trade Surveillance and Monitoring market in Japan? What is the market share distribution amon...

Inside a Revenue Intelligence Platform: Key Technologies and Tools Explained

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  QKS Group projects that the Revenue Intelligence Platform market in Canada will experience above-average growth through 2028. The outlook for this market is highly favourable, driven by the widespread adoption of artificial intelligence (AI) and machine learning (ML) technologies. These innovations are enabling advanced analytics and personalized sales strategies, positioning Canada as a hub for revenue intelligence innovation. The country's supportive regulatory landscape and commitment to digital transformation are fostering the rapid evolution of sophisticated revenue intelligence platforms. As organizations increasingly pursue data-driven strategies to enhance sales performance and maintain a competitive edge, the Canadian revenue intelligence market is poised to grow steadily, delivering improved operational efficiency and sustained business value. Download Sample Report Here Key Questions Addressed in This Study: What is the current and projected competitive land...

Beyond the Grid: QKS Group Launches SPARK Plus™ to Redefine Tech Advisory Firm

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  The era of quadrant-based rankings, static, generic, and often detached from reality, is finally ending. And QKS Group is leading the charge toward something better that is coming to the market. With the official launch of SPARK Plus™ , the company introduces a next-generation advisory platform built not just for today’s enterprise needs, but for tomorrow’s complexity. Unlike traditional models that categorize diverse vendors broadly or prioritize marketing strength over technical merit, SPARK Plus™ delivers dynamic, context-driven evaluations. Whether you're a buyer seeking solutions tailored to your region and industry or a vendor aiming to be recognized for genuine innovation, SPARK Plus™ offers a smarter, faster, and fairer way to engage. This isn’t just a change, it’s a reinvention of how technology decisions are made, with real-world data, analyst expertise, and verified user feedback at the core. SPARK Plus™ is where modern tech meets modern advisory. The Problem wi...

QKS Group Launches SPARK Plus™ – A Platform That Works for Both Buyers and Vendors

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  In company tech, the loudest voices often get the most attention, not necessarily the best solutions. Big marketing budgets and flashy visibility tend to dominate traditional advisory firms, while genuinely innovative vendors get pushed to the sidelines. QKS Group is here to change that with SPARK Plus™   Real Analyst Insights. Unfiltered Comparisons platform is designed to bring balance back to the system. It’s built for buyers who need clear, honest insight and vendors who deserve to be recognized for what they deliver, not how loud they are. Designed for Buyers: Clarity and Alignment Let’s face it, buying company tech isn’t easy anymore. The options are endless, the stakes are high, and the timelines are tight. Between guiding overlapping tools, managing legacy systems, and meeting region-specific regulations, today’s tech buyers are under more pressure than ever to get it right and fast. SPARK Plus™ changes the game by delivering guidance that’s grounded in the re...

How IT Service Management Tools Streamline IT Operations and Boost Efficiency

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  QKS Group Projects 4.25% CAGR for IT Service Management Tools Market in Western Europe by 2028. IT Service Management (ITSM) Tools market in Western Europe is projected to grow at a compound annual growth rate by 2028. This growth is largely driven by the region’s commitment to digital transformation across multiple sectors. As organizations strive for greater IT operational efficiency and high-quality service management, the demand for advanced ITSM solutions is steadily increasing. Businesses in Western Europe are leveraging ITSM tools to streamline incident resolution, optimize service workflows, and elevate overall IT performance. This trend reflects a growing understanding of the strategic value these tools offer in improving customer experiences, boosting operational efficiency, and maintaining competitiveness in a digitally evolving environment. Download Sample Report Here This study addresses several critical questions: What is the current and future competitiv...

Managed Security Services: A Strategic Approach to Cyber Risk Management

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  QKS Group observes strong growth in the Managed Security Services (MSS) market in Canada. The Canadian MSS market is witnessing above-average growth, driven by rapid digital transformation and the proliferation of IoT devices. As cyber threats become more sophisticated, organizations across the country are prioritizing investments in advanced detection and response solutions. The demand for MSS is expected to rise steadily as enterprises seek to comply with evolving regulatory standards and strengthen their cybersecurity posture. Additionally, the integration of AI and automation within MSS platforms is anticipated to be a key growth driver, enhancing threat intelligence, response times, and operational efficiency. This sustained momentum positions the Canadian MSS market for robust expansion, contributing significantly to a more secure digital ecosystem. Download Sample Report Here Key Questions Explored in This Study: What is the current and projected competitive la...

IoT Edge Analytics Platform Market in Canada: Trends, Growth, and Opportunities by 2028

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  QKS Group projects that the IoT Edge Analytics Platform market in Canada will witness above-average growth by 2028. This growth is driven by the country's strong emphasis on technological innovation and digital transformation. Canadian organizations are increasingly recognizing the strategic benefits of IoT Edge Analytics, including optimized data management, real-time decision-making, and minimized latency in data transmission. The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics into IoT edge platforms is enhancing capabilities in predictive maintenance, operational intelligence, and automated response systems. Moreover, increasing attention to data privacy, security, and regulatory compliance is further motivating the adoption of robust IoT edge analytics solutions across industries. Download Sample Report Here Key Questions This Study Addresses: What is the current competitive landscape of the Io...

The Rise of Customer Loyalty Solutions in Modern Marketing Strategies

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  QKS Group reports that the Customer Loyalty Solutions (CLS) market in Western Europe is expected to grow at an average CAGR by 2028. The outlook for the CLS market in Western Europe suggests steady growth and incremental innovation. As businesses increasingly focus on personalized marketing and strategic customer engagement, the demand for CLS platforms is anticipated to remain strong. Advances in data analytics, artificial intelligence (AI), and machine learning (ML) are expected to play a crucial role in shaping the market, enabling more targeted customer interactions and improved return on investment (ROI). Organizations across the region are expected to prioritize enhancing customer experience and integrating marketing initiatives, solidifying CLS as a vital part of their marketing strategy. Additionally, the market is likely to witness a growing trend toward industry-specific CLS offerings, further underlining the strategic value of these solutions in achieving customer...

Why Businesses Are Turning to Risk-Based Authentication for Cyber Resilience

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  QKS Group Reports Above-Average Growth Forecast for Risk-Based Authentication Market in Canada by 2028. The Risk-Based Authentication (RBA) market in Canada is poised for above-average growth through 2028, according to insights from QKS Group. As cyber threats become increasingly sophisticated, Canadian organizations are prioritizing robust cybersecurity and data protection strategies. This trend is expected to drive significant investment in advanced RBA technologies that deliver adaptive, user-friendly authentication while maintaining stringent security standards. The demand for RBA solutions is rising as businesses seek to balance security and user experience. Flexible authentication methods, underpinned by real-time behavioral analytics, are becoming essential. Furthermore, ongoing government initiatives aimed at strengthening the national cybersecurity framework will further support market expansion. The integration of RBA into broader security architectures is anticipa...

Translytical Data Platforms: Bridging Transactional and Analytical Workloads

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  QKS Group Reports Translytical Data Platform Market in Western Europe to Experience Steady Average Growth by 2028. The Translytical Data Platform market in Western Europe is poised for consistent growth through 2028. This momentum is fueled by increasing adoption of artificial intelligence and machine learning for advanced analytics, as well as the growing emphasis on digital transformation and smart city initiatives. The need for real-time data processing solutions is on the rise, as organizations look to gain faster insights and improve operational efficiency. At the same time, heightened concerns around data privacy and security are prompting businesses to adopt platforms with strong compliance and governance capabilities. As companies across the region invest in next-generation technologies to maintain competitiveness, the market is expected to sustain its average growth trajectory. This trend is further supported by continuous enhancements in digital infrastructure and ...

Omnichannel Order Management Systems: Driving Unified Customer Experiences

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  QKS Group Projects Omnichannel Order Management System (OMS) Market in Canada to Grow at a CAGR of 11.90% by 2028. The omnichannel order management system (OMS) market in Canada is on a steady growth path, with projections indicating a compound annual growth rate (CAGR) of 11.90% by 2028. This growth is fueled by Canadian businesses' increasing focus on integrating various sales channels to deliver a seamless and unified customer experience. The rising adoption of OMS platforms is a response to evolving consumer expectations and the need for retailers to remain competitive in a digital-first marketplace. Organizations across retail and other sectors are implementing omnichannel OMS solutions to optimize inventory management, streamline order processing, and enhance customer satisfaction. This trend underscores the market’s positive trajectory, highlighting a balanced blend of technology adoption and customer-centric innovation. Download Sample Report Here Key Questions A...