Beyond the Grid: QKS Group Launches SPARK Plus™ to Redefine Tech Advisory Firm

 

The era of quadrant-based rankings, static, generic, and often detached from reality, is finally ending. And QKS Group is leading the charge toward something better that is coming to the market. With the official launch of SPARK Plus™, the company introduces a next-generation advisory platform built not just for today’s enterprise needs, but for tomorrow’s complexity.

Unlike traditional models that categorize diverse vendors broadly or prioritize marketing strength over technical merit, SPARK Plus™ delivers dynamic, context-driven evaluations. Whether you're a buyer seeking solutions tailored to your region and industry or a vendor aiming to be recognized for genuine innovation, SPARK Plus™ offers a smarter, faster, and fairer way to engage.

This isn’t just a change, it’s a reinvention of how technology decisions are made, with real-world data, analyst expertise, and verified user feedback at the core. SPARK Plus™ is where modern tech meets modern advisory.

The Problem with Traditional Analyst Models

For decades, tech advisory firms have relied on static quadrants and conceptual scoring to rank vendors. But in 2025’s rapidly changing digital landscape, these frameworks seem more like a relic than a valuable tool.

What’s missing?

·       Speed: Buyers don’t have time for year-old reports and vague evaluations.

·       Relevance: A CX platform that performs well in North America might flop in APAC, yet traditional tools offer no regional breakdowns.

·       Authenticity: Real user voices are often ignored in favor of analyst interpretations shaped by vendor visibility and influence.

This disconnects leads to misaligned vendor shortlists, poor-fit implementations, and missed opportunities on both sides of the buying equation.

SPARK Plus™: A New Breed of Tech Advisory Platform

SPARK Plus™ isn’t a version upgrade or a refinement of old methods — it’s an entirely new product from QKS Group, created to address the gaps in today’s technology advisory ecosystem. Built from the ground up, SPARK Plus™ is designed to reflect the real-world needs of modern tech buyers and emerging vendors, not just the priorities of market giants.

Rather than forcing buyers into generic, global frameworks, SPARK Plus™ customizes to their industry, location, company size, and specific use case. It provides not just rankings but also rich, multi-perspective insights that support confident decision-making.

At its core, SPARK Plus™ brings together:

·       Sharp Analyst Evaluations: Over 5,000 vendors assessed across innovation, product capability, market performance, and strategic alignment, all curated by experienced QKS analysts.

·       Verified Buyer Reviews: Real feedback from actual end users who’ve deployed the products, revealing how tools perform beyond sales demos and pitch decks.

·       End-User & Vendor Comparisons: Side-by-side comparisons that show how vendor solutions stack up — not just technically, but in actual deployment outcomes, customer satisfaction, and fit for specific environments.

·       SPARK Matrix™ (Regional + Industry-Specific): The only analyst framework of its kind that lets you visualize vendor performance within your local region and vertical, where conditions, compliance, and expectations truly matter.

·       Review Blogs & Analyst Content: Timely, opinionated, and deeply researched posts that cut through the noise, covering vendor moves, market shifts, product updates, and category outlooks.

With the official launch of SPARK Plus™ (now trademarked), QKS Group delivers a platform that finally closes the loop between what analysts say, what users experience, and what vendors provide, all in one place.

Use Case Spotlight: From CX to AI, Real-World Support

Let’s say you’re a Customer Experience (CX) leader at a mid-sized telecom firm in the Middle East. You’re tasked with selecting a new platform that fits local compliance, can scale to serve millions of users, and integrates with legacy tools.

A quadrant won’t help.

But SPARK Plus™ will show how vendors perform in your region, serve your industry, and meet your specific needs. With end-user reviews, industry benchmarks, and vendor comparisons side by side, you’ll have all the inputs you need fast.

Now flip the lens: you’re a new AI company breaking into the Asia-Pacific market. SPARK Plus™ gives you the chance to be fairly assessed and surfaced in buyer shortlists, not buried under brands with bigger budgets.

The Future of Advisory Starts Here

With SPARK Plus™, QKS Group is not just launching a product — it’s launching a movement. One that puts merit over marketing, real-world context over assumptions, and buyer needs over outdated methods.

No more quadrants. No more guesswork.

Just clear, contextual, and credible intelligence for those who need to decide, build, and move, now.