SPARK Matrix™: Customer Communication Management, Vendor Assessment 2025
QKS Group’s
research on the Customer
Communication Management (CCM) market presents an in-depth analysis of
the global landscape, covering emerging technologies, evolving market trends,
and future outlook. The study provides valuable strategic insights for
technology providers to refine their growth strategies and for enterprises to
evaluate vendors based on their capabilities, competitive strengths, and market
positioning.
A key highlight of
the research is the proprietary SPARK Matrix assessment, which offers a
detailed competitive landscape and vendor evaluation. The SPARK Matrix
positions leading Customer
Communication Management vendors with global influence, including
Adobe, Conga, CSG, Doxee, Doxim, Elixir Technologies, Intense Technologies,
Kwsoft, MHC, Messagepoint, Nintex, Newgen, OpenText, Oracle, Precisely,
Quadient, SEFAS, and Smart Communications.
Commenting on the
market, Saurabh Raj, Senior Analyst at QKS Group, stated:
“Artificial Intelligence is revolutionizing Customer Communication
Management, shifting it from a static, rules-based process to a dynamic,
intelligent ecosystem. Top vendors are already leveraging AI for advanced
personalization, workflow automation, and omnichannel orchestration, while
others are rapidly strengthening their AI strategies. The future of Customer
Communication Management lies in AI’s ability to generate
context-aware content, optimize communication timing, and deliver seamless,
personalized experiences across multiple channels. Organizations that embrace
these AI capabilities will set new benchmarks in customer engagement—making
interactions more relevant, efficient, and customer-centric than ever before.”
Custom Research Service
Our custom research service is
designed to meet the client’s specific requirements by providing customized
in-depth analysis of the technology market to meet your strategic needs.
Further, our custom research and consulting services deliverable is uniquely
effective, powerful, innovative, and realistic for helping companies
successfully address business challenges. Our team of experienced consultants
can help you in achieving short-term and long-term business goals.
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