SPARK Matrix™: Customer Communication Management, Vendor Assessment 2025

 


QKS Group’s research on the Customer Communication Management (CCM) market presents an in-depth analysis of the global landscape, covering emerging technologies, evolving market trends, and future outlook. The study provides valuable strategic insights for technology providers to refine their growth strategies and for enterprises to evaluate vendors based on their capabilities, competitive strengths, and market positioning.

A key highlight of the research is the proprietary SPARK Matrix assessment, which offers a detailed competitive landscape and vendor evaluation. The SPARK Matrix positions leading Customer Communication Management vendors with global influence, including Adobe, Conga, CSG, Doxee, Doxim, Elixir Technologies, Intense Technologies, Kwsoft, MHC, Messagepoint, Nintex, Newgen, OpenText, Oracle, Precisely, Quadient, SEFAS, and Smart Communications.

Commenting on the market, Saurabh Raj, Senior Analyst at QKS Group, stated:
“Artificial Intelligence is revolutionizing Customer Communication Management, shifting it from a static, rules-based process to a dynamic, intelligent ecosystem. Top vendors are already leveraging AI for advanced personalization, workflow automation, and omnichannel orchestration, while others are rapidly strengthening their AI strategies. The future of Customer Communication Management lies in AI’s ability to generate context-aware content, optimize communication timing, and deliver seamless, personalized experiences across multiple channels. Organizations that embrace these AI capabilities will set new benchmarks in customer engagement—making interactions more relevant, efficient, and customer-centric than ever before.”

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals.

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